Media Plan » Communications Plan » Press Relations » Event Management » Research » Media Buying » Account Management
In the end, it's our strategic approach that makes us different and makes our clients proud they chose Sage Marketing Group.
Sage Marketing Group's media planning team can look to cost effectively and efficiently place you into the appropriate media. Utilizing our media tools, software and years of experience in media buying, we'll be sure to place you where your audience is looking.
At Sage Marketing Group we approach the Communications Plan a bit differently. Some may call us boring, but that's a chance you take (we suppose) when you are as planned out as we like. Sage Marketing Group will create month-to-month, tactic-to-tactic and fully budgeted plans for our clients. We typically plan out 90% of the year leaving a contingency for great ideas or opportunities. In the end, you will know in February what your plan is for August. Yes, that might be boring, but it sure is effective.
Sage Marketing Group knows the type of press relations we are good at implementing. If you are looking for a team that can narrowly focus on an industry, segment or geography, then we are your agency. We excel at press relations that truly are relationships. Sure, we utilize the major blasting services like any other agency. But where we are really effective is targeted press relations for your company, product or service.
Event management is likely one of the top things we excel at, but historically we have been bad at promoting. The reason being... for nearly eight years, Sage Marketing Group co-owned some of the nation's largest events including the Steamboat Wine Festival, Park City Food and Wine Classic and Oyster Urban Adventure Racing Series. And, since we were so busy producing and promoting those events, we didn't really promote our event services. However, over the years, Sage Marketing Group has helped dozens of organizations run their local, regional and national events. We utilize the same key strategic staff from our own events to ensure your event's success. We can provide 100% turnkey services or just utilize us where needed. You'll be impressed.
Qualitative or quantitative, we've got you covered. Most often, the research component of marketing is overlooked. But, when you are about to launch that brand new campaign or present the world your new company, wouldn't it be nice to have the mental insurance to know that your campaign or idea is spot on?
Not to be confused with media planning, our buyers are adept at negotiating the best rates, times, locations and frequencies for our clients. Typically, we can save clients 20-40% off the stated media rates due to our relationships and approach. And, truthfully, we love the art of negotiating.
Account management is the glue to your success. Our account managers are equipped with the latest tools and technologies to ensure our clients succeed. We clearly state expectations, deliverables and timelines. We hold ourselves accountable to them, as well as our clients to us. In many cases, the items we are creating are tied to a hard due date. The job of our account managers are to make sure that you not only hit those dates, but do so on target.