Leave it to Disney to master another marketing rollout.  The classic Tron movie from the early 1980s is getting a follow-on story line and going to hit theaters mid-December 2010.  But, the folks at Disney have been busy marketing it for weeks already in hopes of netting their third $1 Billion film of the year (Toy Story 3 and Alice in Wonderland).

Applying Disney-like marketing to your company is not as difficult as it sounds.  Take a look at what they are doing.  Essentially they are using resources they have on hand (theme parks, media outlets, partners) to do a staged rollout over 10 weeks.  They carefully diagram what they want to happen each week and build off previous weeks.  You may not have the Disney budget, but you can certainly have the Disney timing and thinking and apply it to your company.