If you are a follower of the social media world, you may have heard about the release of Google+ several weeks ago, which is Google’s latest attempt to break onto the social media scene (and gain some search traction in the social world, since Facebook is keeping its indexing of personal information mostly to itself).

Through an invitation-only premier, Google+ attracted 10 million users worldwide in its first two weeks, which is a pretty decent showing. However, it has awhile to catch up to Facebook’s current 750 million.

It’s easy in my little world to get caught up in all the industry excitement, especially since part of my job is to follow social media marketing trends to determine what will work the best for our clients. But the most common response I get when I ask my friends (Friend friends, not Facebook friends) about Google+ is, “Huh?”

And when I step out of that little world and look around a bit, I start to think the same thing. Huh. Another place to connect with our friends, co-workers, and people we have stuff in common with in our spare time. Between Facebook and Twitter and YouTube and LinkedIn and Google+ and every other social media tool out there, are we becoming too social?

In addition to the 10 million jumping onto the Plus bandwagon, two other recent snippets of information caught my eye. One is that, according to a study by Momentus Media, you will get the most interaction with your Facebook page if you post up to 12 times a day. Hopefully that statistic is directed toward business pages – I can’t imagine any of my personal friends would remain that way if I posted something 12 times a day. But at the same time, I would quickly Unlike any business that felt it had to talk to me that many times in one day. (Imagine getting 12 phone calls a day from a company – or anyone. You’d tell them to go away pretty quickly.)

The second is that the longest YouTube video ever has been uploaded by Pittsburgh resident Jonathan Harchick, who created a slideshow of some (several?) out-of-focus photos of a trip to Chile that runs for 571 hours, 1 minute, and 41 seconds. I haven’t watched it – I don’t have 23 extra days. But the idea that someone actually had the time to create something of that magnitude – and be that overly social – is a little overwhelming.

So is there excess in social media? Sure there is, but there’s excess in everything. The nice part about knowing people who follow the social media marketing industry is that they can pay attention to all the new tools and trends that are out there, leaving you the ability to focus on your business. They’ll show you how to promote your business on Facebook and YouTube and Google+ for Businesses (when it’s available) and know how to do it well. Without a 23-day video.

In the meantime, if you’re curious about Google+, send us an email and we’ll send you an invitation to try it out. And if you’re not sure about how social you should be in this social media-crazed world, remember you’re not alone.