Search Engine Marketing (SEM)

Search engine marketing (SEM) involves promoting your products or services to potential customers at a time they’re most likely to visit your website – when they’re actively searching using Google or Bing or whatever for the products or services that you offer.

Using our secret agent decoder methods, we can determine the keywords that potential customers are using to search for products, services, or brands similar to yours. We use those keywords to build SEM campaigns using pay-per-click advertising. This means you only pay when someone gets so excited about your ads that they click through to visit your website to learn more about what you have to offer. When the ads aren’t clicked, they’re free billboards promoting your brand on a search results page.

Our digital marketing team can help you set up and manage your SEM campaigns to run within the budget you establish, and will provide you with monthly reports to show you how your SEM campaigns are measuring up.

If your business is looking for local customers, SEM through the major search engines using their local applications can be a great way to get noticed. Depending on your industry and the number of searchers looking for the keywords associated with your business, information about your business, a photo or photos, and/or a map to get there may display prominently at the top of the search results page. This type of SEM is offered by the search engines at no cost, and we can help you get it started.

Search Engine Marketing - SEM

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Fort Collins Internet Marketing Portfolio