The old-fashioned way of providing SEO (and not necessarily the most favorable) involved lacing a website with keywords to attract the attention of search engines and directories. This approach worked, whether the keywords actually had anything to do with the content of your site or not. Ever search for something and mysteriously end up on an unrelated site? The keywords you were searching for were likely stashed behind images and in the background where humans couldn’t see them but the search engines could. In the pioneering days of search, the search engines didn’t have the ability to differentiate between good content and spammy stuff.
Thanks to the talented programmers behind them, search engines have gotten smarter and their algorithms are able to better able to figure out what a searcher is looking for and which sites are likely to provide the best results. Today, there are more than 200 different factors that the Google algorithms take into consideration when listing sites on a results page. SEO still has a lot to do with keywords, but those that are appropriately and logically used within the content of a website, not secretly hidden.
Our content managers and SEO experts know what it takes to optimize the structure of your website and the content on each page. Our goal is help make your site as visible as possible to those searching for what you have to offer. We won’t guarantee Page One placement in the search results as some, perhaps less scrupulous, SEO companies will, but our SEO techniques have helped drive more traffic to many a website.