Search Engine Rankings 101
A few years ago Search Engine Land published an article where a French court ordered a blogger to pay a fine and change the title of a restaurant review because the owner of the restaurant believed the poor review was hurting his business. The interesting aspect to this story is that it wasn’t the […]
Should I Build My Own Website?
How to Get Up and Running with a Website in the “Age of the Internet” DIY or Hire Experts? It’s 2020. Does your business have a website? As I’m sure you’re aware, the answer to this question really ought to be “yes.” 85.8% percent of the United States population is online, and the days […]
Hit ’Em in the Inbox Part 2: Creating Google Ads Gmail Ads
In a previous blog, I talked about targeting customers with Google Ads Gmail ads. This time I’ll answer the question I left you with: Where do those terrific Gmail ads come from? Gmail ads begin their lives in a collapsed form with a business name, headline, and short description peeking out just enough to […]
A Guide to Logo Design: The Importance of Quality
How to Create Unique and Relevant Logos A Condensed Guide for Discerning Logo Creators Need tips on how to design a logo? With a lot of experience and expertise, we can help guide your creative process in the most optimal direction. In our workflow at Sage Marketing, there are four main stages to designing […]
Direct Sales and Inbound Marketing – An Enigma?
Is a Direct Sales Strategy at Odds with Inbound Marketing? As strong proponents of using an inbound marketing strategy to drive leads we often get the question about how a salesperson fits into this model. Or, is there even a place for a salesperson to fit into the inbound marketing model? With the foundation […]
Lawyers Validity Test: The Website Behind The Referral
Is Your Website A Tortfeasor? A happy client hands your business card to a friend who mentioned they need to find a lawyer for this, that, or the other. The business card is nice: professional looking typography and design paired with beautiful velvet soft-touch 16pt cardstock. There is even a little Spot UV printed […]
Sharpening Your Audience: Segmentation, Targeting, and Positioning
Your Brand Is Looking Sharp. Are Your Campaigns? As an inbound marketing agency, we’ve heard that you want to “raise brand awareness and increase engagement for your brand to generate leads” a time or two. We’re no stranger to developing digital marketing and advertising campaigns that meet this objective goal. But, it’s not just […]
