Do You Really Get Your Customers?
Keeping pace with the dynamic, forever evolving landscape of digital marketing takes a lot of endurance. But before you muscle up your marketing plan and break a sweat executing your company’s digital strategy, you need to be ready to react to consumer response. Get Out of Your Own Way The first step to not […]
If I Use Google My Business, Do I Really Need a Website for My Local Business?
Google My Business listings offer a handy way to get information on your local business in front of the eyes of searchers who happen to be in your area looking for what you offer. So, if your listing shows up in the top three for desktop searches and in the same region for mobile […]
Inbound Video Marketing
The Value Behind Using Video Marketing If you are an active reader of The Chromatic Blog from SageMG, you might see that we are strong believers in the power of video marketing. Search across the Interweb and you will find all sorts of data that shows audiences spend more time on websites that include […]
Do Your Users Hate Your Online Ads?
A Look at the Most Hated Online Advertising Techniques Do You Place Ads On Your Website? It’s no secret that online advertising is one of the best ways to generate revenue from your website. Content driven websites around world rely on selling virtual real estate to advertisers, and in turn advertisers rely on traffic […]
Directly Advertising To Your Existing Contacts: Cul-De-Sac Approach
Breaking Down the Doors of Digital Marketing How to Target Ads To Your Existing Contact List You’re either a B2B or B2C business owner or marketing manager charged with growing your contact database with leads and customers. You’re likely paying a premium to house these contacts in a top CRM with so many bells […]
What Is Branding?
So, what is branding? The word “brand” usually has a very wide and subjective definition. To some people the “brand” is simply a name and logo. To others, “branding” is the act of high-level awareness about a company, product or service. You will usually hear people say something about, “We need a branding campaign […]
Improving Local SEO with Google My Business
In the world of retail business, awareness is key. People can’t stop in or give you a call if they don’t know your business exists. You might get customers who find you by chance as they’re driving around town. But most anyone who is looking for what you have to offer in a brick-and-mortar […]
Which Ecommerce Platform Should I Use?
A Comparison of the Top 4 Ecommerce Solutions How Do I Pick an Ecommerce Platform? It’s no secret that sales are booming online. In 2019, ecommerce sales in the U.S. topped $600 billion. Sites like Amazon, Ebay and Etsy accounted for a good chunk of those sales, but traditional brick-and-mortar stores boosted their sales […]
What Should Really Live In Your Footer?
Footer Design Best Practices At the bottom of 99.9% of websites is a non-mystical space we refer to as The Footer. It’s something that you may not give much thought to when visiting a website, unless of course you are looking for some contact info. While subtle, footer design is an important component of […]
