Landing Pages: The Rest of the Story
Landing pages. They are those magical pages on your website that pave the path for a potential customer allured by your digital advertising message to learn more about what you have to offer. In the words of broadcaster Paul Harvey, landing pages offer The Rest of the Story. Through an online video or banner […]
Writing Website Content
If you have the time, the resources, and the comfort level, writing website content can provide your company with a valuable asset. It’s a great idea if your company has a dynamic culture and you want to extend it out to your site. Your unique way of communicating can help visitors to your site […]
The Benefits of Working with a Marketing Agency
Like most visitors to the Sage Marketing Group marketing agency blog, you are a trusted marketing executive. To get where you are in your career, you likely have a college degree or two in business or marketing. And we’re not going to take any guesses – we know you’re good at what you do. […]
What Is Branding?
So, what is branding? The word “brand” usually has a very wide and subjective definition. To some people the “brand” is simply a name and logo. To others, “branding” is the act of high-level awareness about a company, product or service. You will usually hear people say something about, “We need a branding campaign […]
Which Ecommerce Platform Should I Use?
A Comparison of the Top 4 Ecommerce Solutions How Do I Pick an Ecommerce Platform? It’s no secret that sales are booming online. In 2019, ecommerce sales in the U.S. topped $600 billion. Sites like Amazon, Ebay and Etsy accounted for a good chunk of those sales, but traditional brick-and-mortar stores boosted their sales […]
What Should Really Live In Your Footer?
Footer Design Best Practices At the bottom of 99.9% of websites is a non-mystical space we refer to as The Footer. It’s something that you may not give much thought to when visiting a website, unless of course you are looking for some contact info. While subtle, footer design is an important component of […]
Should I Build My Own Website?
How to Get Up and Running with a Website in the “Age of the Internet” DIY or Hire Experts? It’s 2020. Does your business have a website? As I’m sure you’re aware, the answer to this question really ought to be “yes.” 85.8% percent of the United States population is online, and the days […]
A Guide to Logo Design: The Importance of Quality
How to Create Unique and Relevant Logos A Condensed Guide for Discerning Logo Creators Need tips on how to design a logo? With a lot of experience and expertise, we can help guide your creative process in the most optimal direction. In our workflow at Sage Marketing, there are four main stages to designing […]
Lawyers Validity Test: The Website Behind The Referral
Is Your Website A Tortfeasor? A happy client hands your business card to a friend who mentioned they need to find a lawyer for this, that, or the other. The business card is nice: professional looking typography and design paired with beautiful velvet soft-touch 16pt cardstock. There is even a little Spot UV printed […]
Best Practices For Your Responsive Website
5 Guidelines to Get the Most from Your Site Responsive Web Design Tips and Tricks This is part three of our series on Responsive Web Design. Click here to read Part 1 and Part 2. In our previous articles, we’ve covered why your business should have a responsive website, as well as what kind […]
