Don’t Go Dark with Your Marketing During Tough Times
DOORS ARE OPENING AND LIFE IS BEGINNING TO MOVE AGAIN We ran across an interesting story today in the Wall Street Journal that reminded us of some training we learned long ago in other down markets. While “going dark” and shutting off all communications/promotions isn’t ever advisable, you certainly don’t want to “be dark” […]
Ensure the Digital Front Door to Your Business is Welcoming
LOOKING FORWARD The curve is flattening, and we’re told businesses may soon be able to reopen. You’re probably eager to get back to business as usual, but unfortunately, there is likely not going to be a usual for quite some time. Your business may need to look and function much differently than it did […]
Marketing Ideas to Help Your Customers & Business
(from an email sent on 4/1/20) Hello, Friends. We hope this email finds you safe and well, your dogs well-walked and your children entertained. We are still open for business from our virtual offices, and we have been spending part of our time brainstorming, planning, reading articles, and watching webinars on how our customers […]
Landing Pages: The Rest of the Story
Landing pages. They are those magical pages on your website that pave the path for a potential customer allured by your digital advertising message to learn more about what you have to offer. In the words of broadcaster Paul Harvey, landing pages offer The Rest of the Story. Through an online video or banner […]
Guaranteed to Rank #1 on Google
And Other Fantastical Claims You Shouldn’t Believe Everyone wants to be number one, right? That desire seems to have incorporated itself into the American dream. We don’t want to just do something (sorry, Nike); we want to be the best at it. In the world of websites and search engines, everyone who has a […]
Viral Marketing: The Value Of Creativity
Viral marketing continues to be one of those buzzwords that just won’t go away. Everyone wants, “to go viral.” While it still is a mainstream buzzword, viral has been around for a long time. We came across this link and thought at the bare minimum you may enjoy it for all its creativity… Creative […]
Writing Website Content
If you have the time, the resources, and the comfort level, writing website content can provide your company with a valuable asset. It’s a great idea if your company has a dynamic culture and you want to extend it out to your site. Your unique way of communicating can help visitors to your site […]
The Benefits of Working with a Marketing Agency
Like most visitors to the Sage Marketing Group marketing agency blog, you are a trusted marketing executive. To get where you are in your career, you likely have a college degree or two in business or marketing. And we’re not going to take any guesses – we know you’re good at what you do. […]
Do You Really Get Your Customers?
Keeping pace with the dynamic, forever evolving landscape of digital marketing takes a lot of endurance. But before you muscle up your marketing plan and break a sweat executing your company’s digital strategy, you need to be ready to react to consumer response. Get Out of Your Own Way The first step to not […]
If I Use Google My Business, Do I Really Need a Website for My Local Business?
Google My Business listings offer a handy way to get information on your local business in front of the eyes of searchers who happen to be in your area looking for what you offer. So, if your listing shows up in the top three for desktop searches and in the same region for mobile […]
