Sage Marketing Group builds brands and helps them get found.
The Butterfly Company came to us with an old, outdated website that was in desperate need of a rebuild. At the same time, after relying primarily on organic growth, they needed a scalable way to acquire new customers. While they had a strong foundation and a loyal existing base, they lacked a modern digital storefront to capture conversions and a consistent digital advertising engine to drive new, high-intent traffic to maintain momentum heading into 2026.
Increase in Sales
Between Jan 1 – Mar 15, 2026, compared to the previous year.
Our team quickly jumped in to completely rebuild their outdated website from the ground up on the Shopify platform. We gave the site a much-needed facelift, restructured the user experience, and applied beautiful new branding to create a seamless, modern ecommerce foundation.
Once the sleek new Shopify site was live and ready to handle increased volume, we stepped in during November 2025 to launch a dual-channel digital marketing offensive. We strategically timed the launch to leverage the high-traffic holiday season to “train” the ad algorithms, ensuring the account was fully optimized and hitting its stride by the start of the new year.
By balancing high-intent search terms on Google with visual storytelling on Meta, we created a full-funnel approach that introduced new customers to the brand and brought them back to convert on their beautiful new storefront.
– Joseph Rudy, Owner of The Butterfly Company
Year-Over-Year Sales Growth
The direct impact of launching a highly-converting new site and scaling paid media in late 2025.
Increase in Net Orders
The combination of a modern ecommerce website plus paid ads is generating more volume with higher conversions.
Decrease in Refunded Orders
The data shows we aren’t just finding more customers—we are finding the right ones.
The unrelenting determination and effort to create sweet projects that make our clients so happy they want to cry.