Direct Marketing Does Not Equal Junk Mail
At least not from the perspective of the marketer. It’s an effective method for reaching a targeted audience, especially when an enticing coupon or some other special offer is involved.
And it doesn’t have to equal physical mail, either. Direct marketing via email is a great tactic for sending out a message using email addresses of people who volunteered to receive marketing messages from you. It’s the perfect set-up!
Our direct marketing campaigns, whether sent through snail-mail or email, have had some great results for our clients. One generated too much business, leading our client to cut back on marketing until she could catch up with the volume. Not a bad problem for a business to have.
We’d be happy to talk to you more about direct marketing campaigns for your brand.