What Is Branding?
So, what is branding? The word “brand” usually has a very wide and subjective definition. To some people the “brand” is simply a name and logo. To others, “branding” is the act of high-level awareness about a company, product or service. You will usually hear people say something about, “We need a branding campaign […]
Lawyers Validity Test: The Website Behind The Referral
Is Your Website A Tortfeasor? A happy client hands your business card to a friend who mentioned they need to find a lawyer for this, that, or the other. The business card is nice: professional looking typography and design paired with beautiful velvet soft-touch 16pt cardstock. There is even a little Spot UV printed […]
