Ensure the Digital Front Door to Your Business is Welcoming
LOOKING FORWARD The curve is flattening, and we’re told businesses may soon be able to reopen. You’re probably eager to get back to business as usual, but unfortunately, there is likely not going to be a usual for quite some time. Your business may need to look and function much differently than it did […]
Landing Pages: The Rest of the Story
Landing pages. They are those magical pages on your website that pave the path for a potential customer allured by your digital advertising message to learn more about what you have to offer. In the words of broadcaster Paul Harvey, landing pages offer The Rest of the Story. Through an online video or banner […]
Directly Advertising To Your Existing Contacts: Cul-De-Sac Approach
Breaking Down the Doors of Digital Marketing How to Target Ads To Your Existing Contact List You’re either a B2B or B2C business owner or marketing manager charged with growing your contact database with leads and customers. You’re likely paying a premium to house these contacts in a top CRM with so many bells […]
Hit ’Em in the Inbox Part 2: Creating Google Ads Gmail Ads
In a previous blog, I talked about targeting customers with Google Ads Gmail ads. This time I’ll answer the question I left you with: Where do those terrific Gmail ads come from? Gmail ads begin their lives in a collapsed form with a business name, headline, and short description peeking out just enough to […]
