Landing Pages: The Rest of the Story
Landing pages. They are those magical pages on your website that pave the path for a potential customer allured by your digital advertising message to learn more about what you have to offer. In the words of broadcaster Paul Harvey, landing pages offer The Rest of the Story. Through an online video or banner […]
The Advantages of PPC in Your Marketing Strategy
Using Pay-Per-Click Advertising as Part of Your Inbound Marketing Strategy Pay-per-click advertising (PPC) is a marketing tactic that uses targeted messages to build awareness for your company, products, or services and drive visitors to your website. Unlike traditional print advertising where you pay for anyone and everyone who might potentially see your ad, with PPC […]