Sage Marketing Group builds brands and helps them get found.
A regional beverage distribution company that had grown through acquisition to nearly a statewide organization needed a brand that was meaningful to suppliers, retailers, and employees. We transformed the company from being simply the deliverer of beverages to the enabler of celebration that offered products to enhance any occasion.
Carried for Distribution
The rebrand focused on the idea that beverages are more than just drinks; they’re the spark that elevates moments into memories. From playful branding that exudes festivity to a tagline that resonates unity and cheer, every element was designed to align with the idea of celebrating life’s milestones. Whether the celebration involved cheering the arrival of the weekend at a casual backyard BBQ to toasting new beginnings at a formal wedding, the new brand identity ensured delivered beverages were synonymous with celebration, connection, and happiness.
The visual brand evolution was a full-scale purposeful transformation, starting with a sleek new website design and build to showcase the company’s celebratory message. We created all-new print collateral, including posters, fliers, folders, and banners, and more to ensure the branding was vibrant and cohesive across all physical touchpoints. To enhance their digital presence, we developed a suite of branded social media assets that captured the spirit of celebration and connected with their audience online. Together, these elements redefined the company’s identity and positioned them as the go-to provider for beverages that make every occasion unforgettable.
The unrelenting determination and effort to create sweet projects that make our clients so happy they want to cry.