McKee Wellness Foundation

The Catalyst for Community Wellness

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mckee wellness foundation mobile web page

Paving the Way for Change

What happens when an established, well-known brand within a community needs to rebrand in order to grow and hires you to help? You hold their hands until they’re actually ready.

Our first meeting with the McKee Wellness Foundation staff and directors revealed not everyone was on board with change. Once they cleared that hurdle, how to actually make that change was up next. The board wrestled with the direction, changing course several times while the project was underway. We offered guidance to help them align their ideas and provided insight and support while they struggled. The efforts eventually led to the board’s agreement on an evolved name and brand story that retained elements from the organization’s past but would allow them to expand their community presence the way they wanted.


brand messaging
visual brand

mckee wellness foundation design materials
mckee wellness foundation logo design
mckee wellness foundation desktop mockup
mckee wellness logo mark
mckee wellness foundation logo
mckee wellness foundation logo
mckee wellness design board

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