International Medical Relief

Travel The World & Make A Difference

international medical relief booth mockup
international medical relief mobile web design

Using Marketing to Save Lives

This nonprofit NGO, which provides life-saving medical care to communities around the world where care is lacking or nonexistent, had built a great brand through the clear vision of its founder and president without doing any formal marketing. But because that vision was implemented by a variety of volunteer staff members over time, it was somewhat visually disjointed. SageMG united myriad concepts to create a consistent visual brand that we carried through printed collateral, social media posts, and monthly eblasts we developed to help recruit volunteers for medical mission trips around the world.

The organization had qualified for the Google Grants program for Google Ads, but IMR volunteer staff didn’t have the knowledge to make the program beneficial. The SageMG digital team restructured the account, increasing ad clicks by 1,000%.

When a new website was in order, the SageMG design and development teams stepped up to create a clean, easy-to-navigate mobile-first site that seamlessly integrated with the organization’s new Salesforce backend management system. This allowed volunteers to easily apply for missions and manage their account information through the website while IMR staff could keep the site updated with the latest trip information.


Visual branding
email marketing
marketing automation
social media
content creation

international medical relief design materials
international medical relief design materials
international medical relief design
international medical relief logo mark
international medical relief logo white
international medical relief vertical white logo
international medical relief branding

other work you might like

healthy lifestyle medicine imagery

Healthy Lifestyle Medicine

healthy lifestyle medicine Integrative approach to healthcare Convincing Men to Visit a Gynecologist A popular OB/GYN decided to break from …

View Project
multimin usa cow image


MULTIMIN® USA injectable trace minerals for Cattle Steering the Brand for Bovine Pharmaceuticals Multimin® USA the U.S. arm for an …

View Project
partners imagery


partners changing lives, shaping futures Mentoring a Nonprofit to a New Brand Identity Several years ago, Partners Mentoring Youth came …

View Project
mckee wellness image

McKee Wellness Foundation

McKee Wellness Foundation The Catalyst for Community Wellness Paving the Way for Change What happens when an established, well-known brand …

View Project

What is Fanatical Marketing?

The unrelenting determination and effort to create sweet projects that make our clients so happy they want to cry.