The Fanatical Blog

Writings on juicy marketing topics straight from the fanatics at SageMG

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Don’t Go Dark with Your Marketing During Tough Times

Don’t go dark with your marketing, especially during tough times like we’re experiencing. If there is ever a time your customers need to hear from you, it’s now

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Ensure the Digital Front Door to Your Business is Welcoming

Your digital marketing strategy is critically important now more than ever. Learn how to make the digital front door to your business welcoming to customers.

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Marketing Ideas to help Your Customers & Business

We thought it might be helpful to share some of the things we have learned or marketing ideas we are using at Sage with our clients to help empower you as well.

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Cached Out: WordPress, Caching and You

Have you cleared your cache? Browser caching may seem like the enemy, but learn how it benefits your website and why updates can take time to take effect.

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Landing Pages: The Rest of the Story

Should you use your home page as the landing page tied back to your ads? Check the basics of the best landing pages and how to optimize them for advertising

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Guaranteed to Rank #1 on Google

Did you get the email promising “Website Guaranteed to Rank Number 1 on Google”? Know how to weed through the phoney-baloney and the real ranking factors…

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Branding Using Consistent Messaging and Imagery from SageMG - photo of delicious donuts

Viral Marketing: The Value Of Creativity

While viral marketing can be fabulously creative, the value is not just in creativity. It’s in the retention. Learn how you can marry the two successfully,

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Writing Website Content

With time, resources and comfort level, writing website content can provide your company with a valuable asset. See which pages add the most value.

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The Benefits of Working with a Marketing Agency

Have you considered working with a marketing agency to make greater impact at lesser cost and in less time? If you haven’t, let’s talk about why you should!

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Do You Really Get Your Customers?

Keeping pace with the digital marketing takes a lot of endurance. Before you muscle up your marketing plan do you have the consumer insights to back it up?

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If I Use Google My Business, Do I Really Need a Website for My Local Business?

Wondering if your local business needs a website when you already use Google My Business? Consider these factors before foregoing your brand’s website.

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Inbound Video Marketing

The use of video marketing is growing more important every day as a tool to expand your digital footprint. Learn more about using video in marketing.

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Do Your Users Hate Your Online Ads?

Monetizing a website with advertising isn’t a novel practice. But using these types of ads on your website should be avoided at all cost.

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Directly Advertising To Your Existing Contacts: Cul-De-Sac Approach

Did you know you can directly target existing contacts and customers in your database with advertising through Google, Facebook, YouTube, and more?

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What Is Branding?

What is branding really? The definition can often times be complex and often times convoluted. Let’s first try to understand the value behind a brand.

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Improving Local SEO with Google My Business

Learn how having a complete and up-to-date Google My Business listing can help to improve your local SEO rankings in search engine results.

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Which Ecommerce Platform Should I Use?

A comparison of the 4 top ecommerce solutions to guide you in selecting which of the ecommerce platforms is right for your business in the short and long term.

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What Should Really Live In Your Footer?

At the bottom of 99.9% of all websites is a non-mystical space we refer to as The Footer. Learn about what you should consider as part of your footer design.

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Search Engine Rankings 101

The higher your search engine rankings, the more likely your site will be found and engaged with. Learn what you need to know about getting on the first page.

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Should I Build My Own Website?

If you’re planning to design a new website, you’re probably asking, can I build my own website? It’s a valid question, but there’s lots to consider.

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Hit ’Em in the Inbox Part 2: Creating Google Ads Gmail Ads

You can create Google Ads Gmail Ads using a variety of ad templates specific to single or multi-offer promotions to reach your target audience.

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A Guide to Logo Design: The Importance of Quality

Get tips on how to design a logo from the creatives at SageMG. We use four stages to create unique and relevant logos.

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Direct Sales and Inbound Marketing – An Enigma?

If an inbound marketing strategy drives leads, how does a salesperson or a traditional direct sales strategy fit into this model. Let’s talk about how…

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Lawyers Validity Test: The Website Behind The Referral

Law firm marketing has traditionally relied on referrals. Today, they are just as important, but if your website isn’t stellar, referrals might not reach out.

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Sharpening Your Audience: Segmentation, Targeting, and Positioning

Your brand is looking sharp. But are your digital marketing and advertising campaigns? It’s time to consider audience segmentation, targeting, and positioning.

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Best Practices For Your Responsive Website

Learn about five responsive design best practices to help your site look and function great so your site visitors get the most from it.

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Own the Future with Quality 3D Virtual Reality Ads

Once the realm of science fiction, virtual reality is now science fact. As VR grows in prominence, the possibilities for virtual reality ads grow as well.

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