Everyone wants to be number one, right? That desire seems to have incorporated itself into the American dream. We don’t want to just do something (sorry, Nike); we want to be the best at it.
In the world of websites and search engines, everyone who has a website wants it to be listed first in line, apparently for any search term, any time. We’ve all gotten the emails with the promise of “Guaranteed to Rank Number 1 on Google!” If people didn’t covet that number-one ranking, they wouldn’t be clicking through to the phoney-baloney website that sits on the other side, poised to be pounced on by who-knows-what.
And then there’s this email that I receive about once a week:
My name is [enter pretty much any name you can think of]. I work as a Business Analyst and was doing research for another client when I came across your site.
As I was surfing through your website, I soon realized that although it has a nice design, it isn’t ranking high on the search engines for many keywords related to your business.
(And this person would be happy to send me a quote for him/her to help me improve my situation.)
What? My website isn’t ranking high on the search engines for many keywords related to my business? (shudder) I’m so glad he/she had nothing else to do but take the time to point this out to me.
Still yet, there’s the Phone Call, a robocall from a voice claiming to be a representative of Google who will link unsuspecting and potentially panicking business owners with a friendly offer to provide Google services in exchange for a fee or perhaps simply your Google username and password. (Might as well throw in your bank account number and mother’s maiden name while you’re at it.)
If you don’t have anyone on your marketing staff who is well versed in search engine optimization, finding a specialist who can help make your website content work in your favor would be a good investment. Ask about their approach to SEO and what kinds of results you might expect. References are always a plus. If you’re not sure where to start, you can always start by talking to Sage.
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