The packaging design for your product should be as awesome as the product itself. Whether it’s a label, box, envelope, hangtag, sticker, or any other communication about the attached or contained product, the packaging serves to promote your brand while informing the consumer about the product. In a consumer’s mind, bad packaging equals bad product. Fortunately, the other way around also applies.
On the shelf, great packaging that incorporates the colors and images of your visual brand helps draw attention to your product. If it doesn’t stand out from your competition, there’s a good chance you’re going to lose out.
Consumers expect to pay more for innovative products with quality packaging because the product has a higher perceived value. Great products should be packaged using great design.
Even if you only sell your products online, photos of the package can help lead to a purchase decision. Then once the product arrives, the superior packaging design helps to reinforce to the consumer the idea that your product is quality and worth the money spent.
Need to create new product packaging or update your packaging design? Give us a shout – we’d love to chat.
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