Branding: It’s Not Just for Livestock
Unlike branding in the ranching world (we do live in the Wild West, after all), branding for a company or a product involves way more than simply adding a mark. A brand defines the essence of a company or a product and the emotional connections to it that consumers make.
Your brand is what you want your customers to think of you. It’s why they choose your products or company over all the other similar ones out there. It’s why they get excited to tell their friends and colleagues about you.
If your company has been in business any length of time, it already has a brand. Our branding exercises will help identify and formalize it to create your brand guide. This guide provides you with a consistent written message and visual identity to use in any marketing situation to make communicating with your customers a whole lot easier. (We love it when our clients read our brand guides and get so excited about their new branding they cry. Okay, so they don’t usually cry. But they do get excited.)
And if your company is new or you would like to steer it down a different path with a new name and new identity (including giving it a new, sexy logo), our team can capture your ideas and bring them to life.