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Unlike branding in the donut world (if that’s a real world, we want to go there), branding for a company or a product involves way more than simply selecting the frosting color and type of sprinkle.
A brand defines the essence of a company or a product and the emotional connections to it that consumers make. Your brand is what you want your customers to think of you. It’s why they choose your products or company over all the other similar ones out there. It’s why they get excited to tell their friends and colleagues about you.
If your company has been in business any length of time, it has a brand, and we can help you build on it. But if your company is new or you would like to steer its brand identity down a different path, our team will capture your ideas and bring them to life.
As part of your branding exercise with SageMG, we will help you pinpoint the qualities of your brand and formalize everything about it to create your Brand Playbook. This guide will provide you with a consistent written message and visual identity to use in any marketing situation to make communicating with your customers a whole lot easier.
Creating your Brand Playbook starts with putting words together into a story. We identify and create messaging components based on your input and your current brand, if you have one, and what you would like that brand to become.
During this process, we’ll work with you to craft a story that helps to demonstrate the benefits of your brand as the solution to a customer’s problems. It is a tool you can use to help explain how you can guide your customer in their quest to find success, whether it’s looking younger, paying 15% less for car insurance, or having the whitest teeth and freshest breath.
Whether you are just starting out, need some clarity in your message, or want to sweeten things up a bit, a brand story can provide the tools you need to share how great your brand is. Give us a shout if you want to see one in action.
Every story needs a Hero. It’s your brand story, but your customer is the story's Hero. Your brand is the Guide that will lead the Hero to the solution to their problem.
There is some kind of villain in your customer’s way – think wrinkles, expensive insurance, or bad breath – and your story will explain how your brand will help to overcome it.
Your story will describe how your brand will be the Guide for your customer – the Obi-Wan Kenobi to your customer’s Luke Skywalker or the Professor Dumbledore to your customer’s Harry Potter.
A simple plan outlined in your story shows your customer how easy it is to do business with you, which will help solve their problem.
As Guide, you encourage your customer to follow through on your plan. It could be Buy Now, Get a Quote, or Use the Force – whatever makes the most sense.
People tend to be more motivated by the fear of loss than the excitement of gain. Your story points out some of the costs of not doing business with you that you can share with your customer.
With your brand’s help, the problem is solved and the Hero lives happily ever after!
Your logo is not your brand, but it is often your brand’s most recognizable ingredient. If you don’t care for your current logo, want to kick it up a notch, or don’t have one at all, the SageMG graphic design team can help.
Creating a functional logo design is a process. We start out with a plethora of different ideas in black and white and have you narrow them down to a few that you like, tweaking the designs at your direction as we go. Then we add color that will become part of your brand palette to help you make your final decision. The result is the perfect logo that communicates the essence of your brand. Please check out more of our logo work.
Once your story is complete with a happy ending, we continue the branding process by adding visuals – your new or existing logo, fonts, colors, sample layouts, usage guidelines, and more. Think: the agency-standard Brand Standards and Guidelines with an added messaging component that many agencies don’t provide.
We can incorporate existing visuals or create new depending on your desire. The resulting Brand Playbook ensures your story isn’t just told the same over and over; it looks the same, too. To complete the branding process, we package the Playbook up into a handy electronic document that’s ready for use by anyone inside your company or out that will be marketing your brand.
Ensure your brand is one that moves people to action. Chat with us about how we can help you with branding.
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