Do You Really Get Your Customers?

Keeping pace with the dynamic, forever evolving landscape of digital marketing takes a lot of endurance. But before you muscle up your marketing plan and break a sweat executing your company’s digital strategy, you need to be ready to react to consumer response.

Get Out of Your Own Way

The first step to not falling behind is removing road blocks in your path. Your company culture and management included. We get it. Adapting is easier said than done. How can you scale your business without being scared? Remember that some level of fear is healthy. In fact, psychologists will likely tell you it’s a response parallel to your unequivocal commitment to success.

And, while we too want to be sensitive to your trepidation to adapt and adopt new marketing ideas and tool sets at the end of the day it’s a very simple choice: Pivot or Perish.

How Do You Know When The Time Is Right?

Data and consumer insights are beautiful things in the realm of digital marketing. And with the plethora of technologies and platforms available to companies, you can understand consumer behavior better and faster. They enable us to pinpoint precisely when the opportunity is ripe to put more muscle behind the marketing and sales strategies that are working and refine those that aren’t.

Before we dive into some examples, consider these five questions:

  1. Where are leads getting stuck in the sales funnel?
  2. How many customers abandon their cart purchases?
  3. Are visitors bouncing the second they hit the website?
  4. Is engagement on social media or on review sites lackluster at best?
  5. Is customer retention the bottleneck to scalable growth?

Depending upon your industry and service or product, it’s likely at least one of these questions resonates. But, something also tells us, this isn’t the first time you’ve considered the question or the ramifications involved in best addressing it.

Ghandi said the power of question is the basis of all human progress. If you don’t ask, they won’t tell and you’ll be exactly where you started.

How Do You Approach The Ask?

Our ‘Ask Toolbox’ provides a multifaceted approach to gaining consumer insights where we can position your company for both qualitative and quantitative feedback through…

  • Heatmap Tracking
  • Form Analysis
  • Conversion Funnel Optimization
  • Feedback Polls
  • Exit Surveys
  • Dynamic Call-To-Actions
  • Personalized Content
  • Online Focus Groups
  • 1:1 In-Depth Interviews
  • Live Chat Integration
  • … and other powerful consumer triggered methodologies

Intercept A Prospect Before They Become A Loss

With consumer insights, the choice to pivot is easy. Perishing isn’t an option. With assessment and A/B testing paired with smart experiment design, you can dial in the most efficient direction your company needs to attract, close, convert, and retain your customers effectively.

I’ll leave you with this anecdote. We asked site visitors who were ready to leave the website without purchasing tickets to a wine festival “Buddy, you’re leaving us in the dust? Mind telling us why?” 1,500 people responded in 2 weeks. Oh, and those claiming to abandon their purchase because they had to pull back on the purse strings? 80% took us up on a discount so we could save the sale. Not too shabby if we may say so ourselves.

Interested in taking our toolbox off the shelf for your business? Get in touch!

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