healthy lifestyle medicine

Integrative approach to healthcare

Convincing Men to Visit a Gynecologist

A popular OB/GYN decided to break from her group practice and open her own clinic, Healthy Lifestyle Medicine. Not only was she changing her zip code, she was changing her practice focus, following her passion for preventative healthcare that would include treating women AND men. And she needed guidance on letting the world know about her new venture.

We crafted her story to encourage Be Your Healthiest to apply to everyone. But we knew it would likely be her current female patients driving business in the beginning. So the story on the website home page allows women’s health services to lead the way without potentially alienating men with words like gynecologist. To make it easier to be their healthiest, patients can request appointments online and purchase recommended supplements and diet therapies from her third-party online store directly from the site.

WHAT WE DID

Logo
visual brand
brand messaging
website
PPC
video 

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