hammersmith structures

High-End custom home builder

Building a Brand to Reflect What You Build

The owner of this custom homebuilding company came to us at a turning point in his business. He was a general contractor who was gaining recognition for building unique, luxury custom homes. But his brand and website absolutely did not reflect the creativity of the homes he was crafting.

In a role reversal, he served as the architect for this brand-building project. He had the vision for his brand and knew where he wanted it to go. We were the builder, and we created the elements that allowed him to go there. Using his existing logo as our raw material, we built the foundation for his visual brand while incorporating his vibrant personality in the messaging. His new brand, which extended into a sleek new website and stylish marketing collateral, had the uniformity he needed to be able to promote a mid-century remodel project with the same energy and elegance as a high-end custom home.

But what’s the good of a sleek new website if no one can find it? He retained us for ongoing SEO services that have resulted in continued year over year growth in website traffic. Where his site once sat on page three or four on the results pages for his key services, it now mostly rests comfortably – and visibly – on page one.

WHAT WE DID

Brand identity
print collateral
social media
PPC
SEO
website

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