RESCON RESTORATION & CONSTRUCTION

GIVING BACK WHAT DISASTER TOOK

Scaling a Rebrand to Build National Brand Equity

RESCON, formerly The RESCON Group, an established property restoration and construction specialist, wanted to expand the company’s market reach from New England to the Mid-Atlantic, Southeast, and South-Central regions of the United States through the acquisition of strategic companies within their industry. The next step was to quickly and effectively roll the newly acquired companies under the RESCON brand umbrella to scale their growth through integrated branding, communications, and sales and marketing initiatives.

We started by creating a stronger corporate brand for RESCON by developing Brand Standards & Guidelines, enhancing their logo and visual branding, and later assisting with the brand transition for the newly acquired companies. This approach helped RESCON grow from serving New England alone to taking the company to new heights as a multi-regional provider and industry leader in restoration services.

WHAT WE DID

Logo
visual branding
website
graphic design
print collateral
digital marketing consulting
trade show marketing
vehicle wraps

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