Sage Marketing Group builds brands and helps them get found.
Volumetric concrete mixer manufacturer Holcombe Mixers came to SageMG looking for a full-service marketing agency to solidify their marketing efforts. Our strategic, data-driven marketing approach was exactly what they needed to get set in the right direction.
We quickly went to work on an integrated audit of their website and marketing, identifying barriers to their performance and the factors impacting quality lead generation volume. With data-informed strategies in hand, SageMG worked in close collaboration with the Holcombe Mixers team to develop a new, optimized website and easy-to-execute marketing plan.
ROAS for fiscal year 2023
As a result, qualified lead volumes quickly increased from 1-2 a month to double digits as we expanded their reach nationally and internationally through integrated digital marketing and public relations campaigns.
With the client’s trust earned, SageMG served as Holcombe’s outsourced marketing department, playing an active role in campaign ideation and execution that drove results. Through continued collaboration in digital marketing, content marketing, and marketing automation, we expect solid growth to continue.
The largest industry tradeshow was rapidly approaching, and Holcombe Mixers’ next-generation mixer was ready to debut – almost. Slowdowns in production were going to get the model mixer to the show just in time, but not soon enough to develop marketing materials. Using digital comps and video magic, the SageMG video team brought life to the new G2 to generate excitement and demand before the show, giving the Holcombe sales team scheduled face-to-face meetings at the show for a shorter sales cycle.
ROAS for fiscal year 2023
ROAS in May 2023 alone
Annual site visits via ads
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