Sage Marketing Group builds brands and helps them get found.
International Medical Relief is a nonprofit NGO that organizes volunteer medical teams to provide life-saving medical care to communities around the world where healthcare is lacking or nonexistent. IMR had built a great brand through the clear vision of its founder and president without doing any formal marketing. But because that vision was implemented by a variety of volunteer staff members over time, it became somewhat visually disjointed. SageMG united myriad concepts to create a consistent visual brand that we carried through printed and electronic collateral, social media posts, and monthly eblasts we continue to develop to help recruit volunteers for medical mission trips around the world.
Increase in Ad Clicks
After the SageMG digital team restructured the account
A few years into our working relationship, the organization’s website and database management system reached the point of needing to be replaced. Working closely with IMR’s contracted team of Salesforce developers, our web team built a new WordPress website that included extensive, custom integrations with the new Salesforce backend. The mobile-first site enabled volunteers to easily find and apply for mission trips while giving the IMR team a simple interface to keep the site updated with the latest trip information.
The organization had qualified for the Google Grants program for Google Ads, but IMR volunteer staff didn’t have the knowledge to make the program beneficial. The SageMG digital team restructured the account, increasing ad clicks by 1,000%
Clicks to the website via Google ads
Website visits from organic and ad traffic combined
Patients connected with volunteers
Since we started working with them in 2016
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