Sage Marketing Group builds brands and helps them get found.
Branding is what defines the essence of your company, product, or service and the emotional connections to it that consumers make. Your brand is represented by your logo, colors, messaging, and other attributes that remind people of their experience with your organization or what you offer.
Your brand is how you want your customers to feel when they think about you. It’s why they choose your products or company over similar ones and why they get excited to tell others about you.
As part of a branding exercise with SageMG, we work with you to pinpoint the unique aspects of your brand and formalize its qualities in your Brand Guide. This guide is an internal document with components to use for external communication. It serves as your roadmap to brand consistency and outlines the key ideals of your brand, messaging, and elements of your visual identity (logo, design style, etc.) for use in any marketing situation.
Whether you are just starting out, need some clarity in your message, or want to spice things up a bit, a Brand Guide is an excellent tool for sharing how great your brand is.
Your logo is not your brand, but a logo is often your brand’s most recognizable element. Is it even possible to see the swoosh without immediately thinking of the Nike brand? If you don’t care for your current logo, want to kick it up a notch, or don’t have one at all, the SageMG graphic design team can help.
Creating a functional logo design is a process. We start out with multiple ideas and styles in black and white and have you narrow them down to a few that you like, then we tweak the designs at your direction. Once you’ve chosen The One, we add color options. Your final selection results in the perfect logo that communicates the essence of your brand.
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