The SageMG approach to digital marketing helps entrepreneurs and startups build from the bottom up, established brands implement large-scale digital campaigns, and businesses of any size develop strategic solutions using a full spectrum of digital channels. The goal? Strengthen your brand presence and lead generation strategies.
Whether you have a digital marketing budget on a shoestring or the sky’s the limit, investing your dollars in search engine marketing and pay-per-click advertising the right way counts. That’s why we stake out opportunities for running paid ad campaigns for your product, service, or event and assess whether they’re worth pursuing. We’re Google Ads certified for search, display, video, Gmail and YouTube, but we can meet your audience wherever they happen to be.
Pay-per-click advertising positions your brand and offer right in front of the right users. It means exactly what it sounds like – you pay only for the clicks on your ads. Unless your only objective is to build brand awareness, we help qualify leads and move them along through your funnel, tracking them as they go to maximize the effectiveness of your ad budget.
Whether your audience is searching, streaming, or skimming, we can reach them, talk to them, and get them to act.
Search Engine Optimization (SEO) is the ongoing process of optimizing a website’s content and coding to make the site more visible to those searching for what you have to offer. We match the content on your site with frequently searched keywords and phrases, striving to make the site rank well in the search engine results to connect your audience with your product or service faster.
We accomplish this through a series of tactics including:
While we can’t guarantee you’ll be listed number one (don’t believe anyone who makes that promise), we’ll help you increase your clout and maximize the digital footprint of your brand. SEO is the starting line for your race to the top.
Affiliate marketing involves connecting your brand with the people who can help it shine. Who are these humans? They’re your brand advocates and your customers! They understand the value of your product or service and are passionate about what you do. They’re the ones posting on social media, creating YouTube videos, and writing blog posts about your stellar mission and offers, creating the buzz that drives more traffic and sales on your website. They send business your way and you reward them for it. It’s that easy.
If you want to investigate taking the affiliate marketing route with SageMG, we’ll get you set up from A to Z, identifying brand ambassadors, creating incentives and rewards for promoting your brand and offers, and tracking the data every step of the way.
You can compensate your referral network any way you’d like to help motivate them. It could be monetary, cool swag emblazoned with your logo, the chance to win the trip of a lifetime – anything that will keep them excited and want to continue promoting your brand.
With an average email open rate of about 20% across all industries, email marketing is an excellent way to reach out to and engage with anyone interested in the products or services you offer. We use mass email programs such as Mailchimp or Constant Contact that make it easy to manage your content and adjust your message based on the interest of your audience.
To run the most effective email marketing campaigns, we’ll help you start by collecting email addresses on your website or as part of your sales process from those who want to hear from you and remain in contact with you. (No one wants to be spammed by messages they didn’t ask for.)
We can segment these email addresses into different buckets as you receive them, allowing you to target groups of people with customized messages or offers specifically related to their interest. Maybe they signed up as the result of wanting to take advantage of a special offer or they purchased your bright blue widget. Knowing what’s important to them will help you provide them with the information they are most likely to find valuable.
Marketing automation uses email marketing to take manual communication tasks off your plate while engaging with your customers or potential customers on a regular basis. It might be a single email or a series of emails sent automatically based on the actions that the members of your audience do or do not take. If this happens, then this happens, and so on and so on.
Examples of automated emails might include:
Marketing automation helps you understand what topics interest your followers and allows you to develop strategies to give them the information they’re looking for.
Whether you want to send out one email or an entire automated series, we can help you set goals for what you want to accomplish, then track and measure the results for you. A/B testing allows us to test your subject line, your content, and even your link text to see what resonates the most with your subscribers to help you get the results you’re looking for.
Nothing moves consumers in a digital world to action like digital marketing. Let’s chat about what it can do for your brand.
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Social Media Marketing
Our expertise in digital marketing using social media marketing and advertising will help you raise brand awareness and build deeper, lasting relationships with your customers.
We will position your brand in front of the masses on whichever social network your audience prefers to dwell, whether it’s Facebook, Instagram, LinkedIn, Twitter, or the next great thing through:
Social media strategy
Social brand identity
Audience development
Marketing and ad campaign design and optimization
A/B split testing
Conversion path creation
Tracking and reporting
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Our experience, data-driven methodology, and best practices for branding, messaging, targeting, A/B split testing, and conversion optimization can get you better results faster while spending your advertising dollars wisely.