The Advantages of PPC in Your Marketing Strategy
Using Pay-Per-Click Advertising as Part of Your Inbound Marketing Strategy Pay-per-click advertising (PPC) is a marketing tactic that uses targeted messages to build awareness for your company, products, or services and drive visitors to your website. Unlike traditional print advertising where you pay for anyone and everyone who might potentially see your ad, with PPC […]
Event Marketing Tips: 3 Must Have Tactics
At Sage Marketing Group we not only help market and promote our clients’ events, but we previously developed and owned our own national events. Over the course of this work we identified three must-have event marketing tactics for every event that can be utilized in your inbound marketing efforts. Gmail is More Than Just […]
SEO Tips: 3 Easy Ways to Optimize Website Content
Search Engine Optimization. It may be a daunting-sounding phrase, but SEO is one of your website’s best friends. Optimizing your website content for search engines increases the chance potential customers will find your site and open the door to learning more about what you have to offer. And these SEO tips will help make […]
