A few years ago Search Engine Land published an article where a French court ordered a blogger to pay a fine and change the title of a restaurant review because the owner of the restaurant believed the poor review was hurting his business.
The interesting aspect to this story is that it wasn’t the content of the review that was at issue (it was pretty consistent with other online reviews of the restaurant), it was that the review’s search engine rankings were “too prominent” in Google’s search engine results. (It showed up in the number 4 position.)
Normally, a website ranking higher in the search engine results is a good thing, especially if it’s ranking higher than competing websites. High search engine rankings for popular keywords are generally a sign of a healthy, well optimized website.
Fast forward to September 2020 click-through rate data from Advanced Web Ranking, the number-one listing on page one of Google’s organic search results has nearly a 31% click-through rate for desktop and 26% on mobile. Those rates drop nearly 75% for position two then 50% for position three and keep on going down. So higher rankings do tend to pay off with more clicks through to a website.
Google’s algorithms are designed to rank web site pages based on two primary qualities:
In addition to using keywords in the title and content on each page, there are ways to organize your website content that can make a positive difference in your search engine ranking.
High rankings are a good thing (unless you happen to be the French blogger), but they aren’t the only thing. Before you make it your life’s mission to make your site rank number one on the results pages, think about these:
The owner of every website wants to be ranked number one and, unfortunately, there’s only space for one at the top of each search. But there are things we can do to help your site rank better. If you don’t feel you are getting the traffic to your website that you should be getting because the pages aren’t ranking well enough, click that get-in-touch link below and let’s figure it out together. We can evaluate your site and provide ideas on what we might be able to do to make some improvements.
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