Brand Identity: Defining Who You Are
The brand identity of your company or product comprises all the images/types of images – including your logo – and words/types of words that you might use to help communicate information about your brand. We can help you create or formalize all these pieces into one whole enchilada, the brand guide. The brand guide is chock full of visual and verbal messaging components and serves as an owner’s manual for what you should say in your marketing efforts, how you should say it, and what you should make it look like so your marketing and messaging will be consistent every time.
Like most everything we do at Sage Marketing Group, creating the brand guide starts with putting the words together. We identify and create messaging components based on your current brand and what you would like it evolve to be. Then we add the visual components of fonts and colors, explanations of logo and image treatments, and other facets related to your brand. And we package it up into a neat little electronic document that’s ready for use by anyone inside your company or out that will be marketing your brand.