In a previous blog, I talked about targeting customers with Google Ads Gmail ads. This time I’ll answer the question I left you with: Where do those terrific Gmail ads come from?
Gmail ads begin their lives in a collapsed form with a business name, headline, and short description peeking out just enough to entice potential customers to click. They display above the Gmail inbox in the Promotions and Social tabs on desktop or in mobile so they don’t get lost within the message lists. When someone is enticed to click on the ad, it expands to email size and reveals the full video, image, text, or form contents. Calls to action can include clicking to your website, to an app marketplace, or to make a phone call, if the user is on mobile.
What about pay-per-click? Your Google Ads account is charged for the initial click to expand the ad. Once the ad opens up, the clicker can watch your video or click through to your website at no additional cost to you.
The Google Ads Gmail ad interface makes it easy to create responsive image ads whether you have a graphic designer on staff or not. A wizard walks you through uploading images, logos, videos, headlines, and descriptions, and you get a nice sample of different combinations at different sizes to see how effectively the ads are delivering your message.
For complete control and customization over your Gmail ads (okay, Google does have some specifications that you need to follow), you can create custom ads in a variety of formats and sizes and upload them to your campaign.
Google Ads Gmail ads provide an enticing way to deliver a message about your product or business right when potential customers are typically open to receiving messages. And unlike regular search or display Google Ads that vanish as soon as you click to a new page, Gmail ads are shareable – interested clickers can forward them on to other interested clickers just like an email.
We encourage you to take a look at adding Gmail ads to your marketing arsenal, and if you need any help with ad creation, management, or just some overall guidance, we would be happy to help.