Renaissance Insurance

Transparent About Coverage

renaissance insurance logo mark
renaissance insurance mobile mockup

Defying Industry Norms to Build a Transparent Brand

After many successful years of working with clients in their own local market, commercial insurance broker Renaissance Insurance was ready to expand into new territory. This included abandoning their unremarkable website, which used a templated design and content from one of their carriers, and building a brand that followed a new value proposition we helped them create.

The new brand emphasized the idea that Renaissance wanted to defy commercial insurance broker norms – a renaissance in the industry. They were going to be honest about the coverage they were offering and transparent about the premiums their customers were going to pay – which included their agency commissions. Rather than follow traditional insurance design styles that featured stock photography of smiling people wearing suits and shaking hands, we used photos of transparent features in nature, both for interest and to reinforce the transparency aspect of the value proposition. Our SEO and PPC services are helping to expand the reach of the new brand while the resulting visual brand is giving Renaissance more credibility among their new targets.


Visual brand (using existing logo)
brand messaging
marketing consulting

renaissance insurance design materials
renaissance insurance visual identity
renaissance insurance desktop mockups
renaissance insurance logo mark
renaissance insurance logo
renaissance insurance logo white
renaissance insurance brand board

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