Hit ’Em in the Inbox Part 2: Creating Google Ads Gmail Ads
In a previous blog, I talked about targeting customers with Google Ads Gmail ads. This time I’ll answer the question I left you with: Where do those terrific Gmail ads come from? Gmail ads begin their lives in a collapsed form with a business name, headline, and short description peeking out just enough to […]
Sharpening Your Audience: Segmentation, Targeting, and Positioning
Your Brand Is Looking Sharp. Are Your Campaigns? As an inbound marketing agency, we’ve heard that you want to “raise brand awareness and increase engagement for your brand to generate leads” a time or two. We’re no stranger to developing digital marketing and advertising campaigns that meet this objective goal. But, it’s not just […]
Own the Future with Quality 3D Virtual Reality Ads
Quality 3D Content Will Drive Marketing in Augmented and Virtual Reality Once the realm of science fiction, Virtual Reality (VR) is now science fact. It is here and is a rapidly growing industry. Most VR content is in the form of games, and the gaming industry is leading the charge by bringing these new […]
How Concise, Powerful Video Content Elevates Your Brand
The Short Story About Video Marketing Examining Attention-span and Content Regarding Video Ads All marketing content needs to be concise and impactful, especially in our digital age. Video marketing content is no exception to this rule. In fact, it has to cater to shorter viewer attention spans now more than ever. All marketing tells […]
The Advantages of PPC in Your Marketing Strategy
Using Pay-Per-Click Advertising as Part of Your Inbound Marketing Strategy Pay-per-click advertising (PPC) is a marketing tactic that uses targeted messages to build awareness for your company, products, or services and drive visitors to your website. Unlike traditional print advertising where you pay for anyone and everyone who might potentially see your ad, with PPC […]
Event Marketing Tips: 3 Must Have Tactics
At Sage Marketing Group we not only help market and promote our clients’ events, but we previously developed and owned our own national events. Over the course of this work we identified three must-have event marketing tactics for every event that can be utilized in your inbound marketing efforts. Gmail is More Than Just […]
SEO Tips: 3 Easy Ways to Optimize Website Content
Search Engine Optimization. It may be a daunting-sounding phrase, but SEO is one of your website’s best friends. Optimizing your website content for search engines increases the chance potential customers will find your site and open the door to learning more about what you have to offer. And these SEO tips will help make […]
