Don’t Go Dark with Your Marketing During Tough Times
DOORS ARE OPENING AND LIFE IS BEGINNING TO MOVE AGAIN We ran across an interesting story today in the Wall Street Journal that reminded us of some training we learned long ago in other down markets. While “going dark” and shutting off all communications/promotions isn’t ever advisable, you certainly don’t want to “be dark” […]
Ensure the Digital Front Door to Your Business is Welcoming
LOOKING FORWARD The curve is flattening, and we’re told businesses may soon be able to reopen. You’re probably eager to get back to business as usual, but unfortunately, there is likely not going to be a usual for quite some time. Your business may need to look and function much differently than it did […]
Marketing Ideas to Help Your Customers & Business
(from an email sent on 4/1/20) Hello, Friends. We hope this email finds you safe and well, your dogs well-walked and your children entertained. We are still open for business from our virtual offices, and we have been spending part of our time brainstorming, planning, reading articles, and watching webinars on how our customers […]
Landing Pages: The Rest of the Story
Landing pages. They are those magical pages on your website that pave the path for a potential customer allured by your digital advertising message to learn more about what you have to offer. In the words of broadcaster Paul Harvey, landing pages offer The Rest of the Story. Through an online video or banner […]
Guaranteed to Rank #1 on Google
And Other Fantastical Claims You Shouldn’t Believe Everyone wants to be number one, right? That desire seems to have incorporated itself into the American dream. We don’t want to just do something (sorry, Nike); we want to be the best at it. In the world of websites and search engines, everyone who has a […]
Viral Marketing: The Value Of Creativity
Viral marketing continues to be one of those buzzwords that just won’t go away. Everyone wants, “to go viral.” While it still is a mainstream buzzword, viral has been around for a long time. We came across this link and thought at the bare minimum you may enjoy it for all its creativity… Creative […]
The Benefits of Working with a Marketing Agency
Like most visitors to the Sage Marketing Group marketing agency blog, you are a trusted marketing executive. To get where you are in your career, you likely have a college degree or two in business or marketing. And we’re not going to take any guesses – we know you’re good at what you do. […]
Do Your Users Hate Your Online Ads?
A Look at the Most Hated Online Advertising Techniques Do You Place Ads On Your Website? It’s no secret that online advertising is one of the best ways to generate revenue from your website. Content driven websites around world rely on selling virtual real estate to advertisers, and in turn advertisers rely on traffic […]
Directly Advertising To Your Existing Contacts: Cul-De-Sac Approach
Breaking Down the Doors of Digital Marketing How to Target Ads To Your Existing Contact List You’re either a B2B or B2C business owner or marketing manager charged with growing your contact database with leads and customers. You’re likely paying a premium to house these contacts in a top CRM with so many bells […]
Improving Local SEO with Google My Business
In the world of retail business, awareness is key. People can’t stop in or give you a call if they don’t know your business exists. You might get customers who find you by chance as they’re driving around town. But most anyone who is looking for what you have to offer in a brick-and-mortar […]
