Inbound Video Marketing
The Value Behind Using Video Marketing If you are an active reader of The Chromatic Blog from SageMG, you might see that we are strong believers in the power of video marketing. Search across the Interweb and you will find all sorts of data that shows audiences spend more time on websites that include […]
Do Your Users Hate Your Online Ads?
A Look at the Most Hated Online Advertising Techniques Do You Place Ads On Your Website? It’s no secret that online advertising is one of the best ways to generate revenue from your website. Content driven websites around world rely on selling virtual real estate to advertisers, and in turn advertisers rely on traffic […]
Directly Advertising To Your Existing Contacts: Cul-De-Sac Approach
Breaking Down the Doors of Digital Marketing How to Target Ads To Your Existing Contact List You’re either a B2B or B2C business owner or marketing manager charged with growing your contact database with leads and customers. You’re likely paying a premium to house these contacts in a top CRM with so many bells […]
What Is Branding?
So, what is branding? The word “brand” usually has a very wide and subjective definition. To some people the “brand” is simply a name and logo. To others, “branding” is the act of high-level awareness about a company, product or service. You will usually hear people say something about, “We need a branding campaign […]
Improving Local SEO with Google My Business
In the world of retail business, awareness is key. People can’t stop in or give you a call if they don’t know your business exists. You might get customers who find you by chance as they’re driving around town. But most anyone who is looking for what you have to offer in a brick-and-mortar […]
Search Engine Rankings 101
A few years ago Search Engine Land published an article where a French court ordered a blogger to pay a fine and change the title of a restaurant review because the owner of the restaurant believed the poor review was hurting his business. The interesting aspect to this story is that it wasn’t the […]
Hit ’Em in the Inbox Part 2: Creating Google Ads Gmail Ads
In a previous blog, I talked about targeting customers with Google Ads Gmail ads. This time I’ll answer the question I left you with: Where do those terrific Gmail ads come from? Gmail ads begin their lives in a collapsed form with a business name, headline, and short description peeking out just enough to […]
Direct Sales and Inbound Marketing – An Enigma?
Is a Direct Sales Strategy at Odds with Inbound Marketing? As strong proponents of using an inbound marketing strategy to drive leads we often get the question about how a salesperson fits into this model. Or, is there even a place for a salesperson to fit into the inbound marketing model? With the foundation […]
Lawyers Validity Test: The Website Behind The Referral
Is Your Website A Tortfeasor? A happy client hands your business card to a friend who mentioned they need to find a lawyer for this, that, or the other. The business card is nice: professional looking typography and design paired with beautiful velvet soft-touch 16pt cardstock. There is even a little Spot UV printed […]
Sharpening Your Audience: Segmentation, Targeting, and Positioning
Your Brand Is Looking Sharp. Are Your Campaigns? As an inbound marketing agency, we’ve heard that you want to “raise brand awareness and increase engagement for your brand to generate leads” a time or two. We’re no stranger to developing digital marketing and advertising campaigns that meet this objective goal. But, it’s not just […]
