Lindgren Landscape

This successful high-end landscape firm needed a consistent visual brand as distinctive as the projects they complete. They have two distinct customer sets – residential for landscape design and build, and commercial for landscape maintenance. Their brand needed to convey the quality, professional services the Lindgren staff provides for each to tie the two capabilities together into one company.

While the marketing needs for each audience vary, we created visual and messaging elements that are consistent and revolve around the ability to enjoy the outdoors in beautiful surroundings. Individual design elements transfer easily between communications to the residential customers and the commercial customers. Residential customers see high-end, richly photographed projects in a brochure; commercial customers see smartly designed services sheets and status reports. All are connected by colors, fonts, design elements, and more. Vehicle wraps for trucks and trailers identify the Lindgren teams regardless of the work they are performing at a specific location.