Group Publishing

Group, one of the nation’s leaders in developing Christian church ministry resources, products, and programming, has a complete in-house marketing department that manages hundreds of product lines. But, they had a handful of brands that needed a little extra love to help them grow, and they turned to the web and digital marketing teams at SageMG for assistance.

We started with performance audits of their website properties and digital marketing campaigns of their key brands in children’s ministry, youth ministry, mission trips, day camps, and community outreach. We were tasked with understanding Group’s audiences and their behaviors, while helping to refine strategic marketing approaches to best reach and engage them. Through data-driven marketing strategy and execution, leads and sales have been elevated beyond expectations. Today, we work directly with individual brand managers, developing and managing digital marketing campaigns and providing detailed monthly reporting that help direct annual marketing plans, minimizing expenses while maximizing results.