Workwell came to SageMG several years ago with a logo, a business, and an energetic sales team – but no website. They were ready to compete with the biggest brands in the occupational medicine industry, but they needed to elevate their own brand first.
Beginning with the visual brand we established with their website, we helped position them for growth. We simplified the confusing workers’ comp/occupational medicine services message and created marketing collateral to support their sales team. We also took their marketing direct using PPC, social media, and direct mail targeting decision makers and human resources staff. So far, we have been with them through healthy growth that included two new locations, two websites, and a telemedicine services launch that helped their clients cope with workers’ comp during COVID-19 shutdowns.